Nike Air Zoom BB NXT

In a bid to improve and sneaker technology, Nike has designed the the Nike Air Zoom BB NXT sneaker to provide "efficient cushioning platform for energy return". Ross Klein, Senior Creative Director for Nike Basketball footwear says:

 

"We now have athletes that are 'positionless' and generate the values of all positions on court. Within the NBA alone these positionless athletes face a grueling journey, starting with the offseason training, then preseason, and into the 82-game season, playoffs, Finals. Fatigue is the enemy and endurance is the goal."

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The Nike Air Zoom BB NXT is designed with Nike React foam under the heel and Nike Air Zoom pods under the ball of the foot. There are many more features designed for athletes on the basketball court. Above all though, it looks dope.

The Nike Air Zoom BB NXT is scheduled to be released on July 1, 2020.